---
title: Achieve better ISA performance with expert help
description: In this post we look at how we've helped our clients achieve better ISA performance.
image: https://www.isaco.co.uk/hs-fs/file-17838515-jpg/images/dv1322039_4.jpg
---

[![investment guidance service](https://www.isaco.co.uk/hs-fs/file-17903709-png/images/template/logo.png)](https://www.isaco.co.uk/)

0800 170 7750Monday to Friday 8.30am - 6.00pm

[Client Log-In](http://members.isaco.co.uk/wp-login.php)

- [![x](https://www.isaco.co.uk/hs-fs/hubfs/images/template/social-icons/x.png?width=24&height=24&name=x.png)](https://twitter.com/isaco_)
- [![linkedin](https://www.isaco.co.uk/hs-fs/hubfs/images/template/social-icons/linkedin.png?width=24&height=24&name=linkedin.png)](http://www.linkedin.com/company/isaco-ltd)

- [![facebook](https://www.isaco.co.uk/hs-fs/file-17902759-png/images/template/icon-facebook.png)](http://www.facebook.com/pages/Isaco/261073283963679)
- [![twitter](https://www.isaco.co.uk/hs-fs/file-17903368-png/images/template/icon-twitter.png)](https://twitter.com/isaco_)
- [![linkedin](https://www.isaco.co.uk/hs-fs/file-17903004-png/images/template/icon-linkedin.png)](http://www.linkedin.com/company/isaco-ltd)

# Achieve better ISA performance with expert help

Posted by [Paul Sutherland](https://www.isaco.co.uk/blog/author/paul-sutherland) on Tue, Jan 17, 2012 @ 10:19 PM

- [Tweet](https://twitter.com/share)

![Better ISA performance](https://www.isaco.co.uk/hs-fs/file-17838515-jpg/images/dv1322039_4.jpg?width=297&height=224&name=dv1322039_4.jpg)People who like ISACO’s [Investment Guidance Service brochure](https://www.isaco.co.uk/investment-guidance-service/) normally ask ‘how’ we’ve helped our clients achieve market beating performance.

We have been successful in helping our clients achieve **better ISA performance** by offering investment guidance from an investor who has historically ‘beaten’ the stock market. Using a talented investor with a great track record has proved to be ISACO’s secret weapon.

Investors with a history of beating the market are rare. Outperforming the stock market is extremely difficult to achieve. However beating the market should always be your number one objective when seeking long-term capital growth*. *Beating the market helps you to achieve stronger performance, allowing you to arrive at your financial goals faster*.

*Receiving guidance from a talented *investor* becomes a compelling proposition when the alternative is attaining guidance from an *adviser*. It’s compelling because the statistics tell us 80-90% of advisers fail to beat the stock market and when an adviser underperforms the market, it means the advisers clients arrive late to their investment goals.

## ** **Extra incentives to deliver better ISA performance

ISACO’s proposal to ‘shadow invest’ a top-notch investor becomes more plausible after discovering the investor has a six-figure Stocks and Shares ISA account. As well as his reputation being on the line, his own money is on the line too. Having his personal capital invested, his families and an estimated £30 million pounds of client capital ‘shadowing’ him, provides tremendous motivation for our lead investor to perform well.

This approach is at polar opposites when compared with traditional advisers. Traditional advisers sell products. They are not full time stock market experts, the majority of them underperform the stock market, and in most cases they do not invest their own capital into the same investments they recommend for their clients. Quite simply, they don’t have the same incentive to pursue better ISA performance for their clients.

## ISACO’s chief investment strategist

The investor our clients receive their investment guidance from is ISACO’s chief investment strategist Stephen Sutherland. Stephen is my brother and his market beating performance since 1997 has helped him to be recognised as one of the UK’s leading investors. From 31st December 1997 to 31st December 2010, he made a cumulative gain of 93.3% versus the FTSE 100’s 14.6%. In the last 3 years* he’s made an average gain of 19.8% versus the FTSE 100’s 8.2%.

*31st October 2008 - 31st October 2011

## ** **How does shadow investing work?** **

****Shadow investing is based on the idea that a full time investor with a great track record has the talent, time and energy that you or your adviser may lack to beat the stock market.

ISACO’s ‘Investment Guidance Service’ gives our clients a way to ‘Shadow Invest’ Stephen. To achieve the same investment returns, clients simply copy his trading activity. By shadowing his trades, whatever returns he gets, our clients get.

Stephen invests in high quality investment funds allowing a wider diversification to his portfolio, whilst at the same helping to lower risk. He makes only one or two trades in a typical year which means client trading activity is infrequent.

 Clients control their own investment accounts allowing the freedom to invest as little or as much money as they like. When Stephen makes a trade, clients find out about it. Once they discover he’s taking action, clients have the opportunity to mirror his trade in their own investment account. If he buys a UK fast growth investment fund, our clients can also buy the same UK fast growth investment fund on exactly the same day as Stephen.

## About ISACO

We specialise in providing a premium [Investment Guidance Service](http://www.isaco.uk/investment_guidance) for ISA and SIPP investors with portfolios in excess of £100,000.

 Our mission is to help investors achieve better performance over the long-term, better protection in falling markets and at a better price.

For more information about ISACO and our Investment Guidance Service, please read our [free brochure](https://www.isaco.co.uk/investment-guidance-service/).

 

Please remember that past performance should not be used as a guide to future performance. The value of investments can go down as well as up and you may not get back the amount you originally invest.

 

 

 

 

 

 Topics: [Better performance](https://www.isaco.co.uk/blog/topic/better-performance), [Investment Guidance Service](https://www.isaco.co.uk/blog/topic/investment-guidance-service), [Achieving your investment goals](https://www.isaco.co.uk/blog/topic/achieving-your-investment-goals)

### Subscribe by Email

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/142026/07d30346-56f4-4eb5-8ed0-732a7176cee7.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/07d30346-56f4-4eb5-8ed0-732a7176cee7)

[![Is it time to raise cash?](https://no-cache.hubspot.com/cta/default/142026/460b895e-92d4-40cb-8d29-7790bbfaa396.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/460b895e-92d4-40cb-8d29-7790bbfaa396)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/142026/fc21adc1-6c65-42a1-a7bc-625e3a3d87f2.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/fc21adc1-6c65-42a1-a7bc-625e3a3d87f2)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/142026/1280942b-07b3-4031-a3e3-ca2a58a1c4a3.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/1280942b-07b3-4031-a3e3-ca2a58a1c4a3)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/142026/89440174-6d63-4ad1-9b1f-b23afa9db5e5.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/89440174-6d63-4ad1-9b1f-b23afa9db5e5)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/142026/0805d531-f087-4c6c-a8fd-cf98898cc3d3.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/0805d531-f087-4c6c-a8fd-cf98898cc3d3)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/142026/c51c17cd-c584-4439-a783-bc8393f9dc7b.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/c51c17cd-c584-4439-a783-bc8393f9dc7b)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/142026/b1a3dfec-b16c-4874-ac7b-3d9d4053d24f.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/b1a3dfec-b16c-4874-ac7b-3d9d4053d24f)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/142026/069a2c1d-3aec-4e0f-8fda-511e276f2a54.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/069a2c1d-3aec-4e0f-8fda-511e276f2a54)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/142026/7cf5fc26-865a-409a-9000-3b7288287a9c.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/7cf5fc26-865a-409a-9000-3b7288287a9c)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/142026/f755ac27-21f3-431a-94ba-c88714d9f314.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/f755ac27-21f3-431a-94ba-c88714d9f314)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/142026/72356409-308d-4e04-a834-6946c1241c5b.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/72356409-308d-4e04-a834-6946c1241c5b)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/142026/bbd6ce7f-1a57-4c9d-9442-8c08f9f6dcf5.png)](https://cta-redirect.hubspot.com/cta/redirect/142026/bbd6ce7f-1a57-4c9d-9442-8c08f9f6dcf5)

### Recent Posts

### Most Popular Posts

### Categories

- [About ISACO (2)](https://www.isaco.co.uk/blog/topic/about-isaco)
- [Achieving your investment goals (65)](https://www.isaco.co.uk/blog/topic/achieving-your-investment-goals)
- [Behavioural Investing (13)](https://www.isaco.co.uk/blog/topic/behavioural-investing)
- [Better performance (38)](https://www.isaco.co.uk/blog/topic/better-performance)
- [Better protection (14)](https://www.isaco.co.uk/blog/topic/better-protection)
- [Choosing a fund (1)](https://www.isaco.co.uk/blog/topic/choosing-a-fund)
- [Client stories (2)](https://www.isaco.co.uk/blog/topic/client-stories)
- [Creating an income for life (3)](https://www.isaco.co.uk/blog/topic/creating-an-income-for-life)
- [Essential reading (8)](https://www.isaco.co.uk/blog/topic/essential-reading)
- [FAQs (7)](https://www.isaco.co.uk/blog/topic/faqs)
- [Finding a good growth fund (6)](https://www.isaco.co.uk/blog/topic/finding-a-good-growth-fund)
- [Fund timing (4)](https://www.isaco.co.uk/blog/topic/fund-timing)
- [Guest blogs (2)](https://www.isaco.co.uk/blog/topic/guest-blogs)
- [How to Make Money in ISAs and SIPPs (21)](https://www.isaco.co.uk/blog/topic/how-to-make-money-in-isas-and-sipps)
- [Investing for children (4)](https://www.isaco.co.uk/blog/topic/investing-for-children)
- [Investment charges (6)](https://www.isaco.co.uk/blog/topic/investment-charges)
- [Investment funds (50)](https://www.isaco.co.uk/blog/topic/investment-funds)
- [Investment Guidance (4)](https://www.isaco.co.uk/blog/topic/investment-guidance)
- [Investment Guidance Service (6)](https://www.isaco.co.uk/blog/topic/investment-guidance-service)
- [Investment mistakes (21)](https://www.isaco.co.uk/blog/topic/investment-mistakes)
- [Investment news (60)](https://www.isaco.co.uk/blog/topic/investment-news)
- [Investment opportunities (10)](https://www.isaco.co.uk/blog/topic/investment-opportunities)
- [Investment outlook (18)](https://www.isaco.co.uk/blog/topic/investment-outlook)
- [Investment risk (8)](https://www.isaco.co.uk/blog/topic/investment-risk)
- [Investment strategy (180)](https://www.isaco.co.uk/blog/topic/investment-strategy)
- [Investment tutorials (17)](https://www.isaco.co.uk/blog/topic/investment-tutorials)
- [ISA growth (41)](https://www.isaco.co.uk/blog/topic/isa-growth)
- [ISA investing tips (50)](https://www.isaco.co.uk/blog/topic/isa-investing-tips)
- [ISA millionaires (8)](https://www.isaco.co.uk/blog/topic/isa-millionaires)
- [ISACO Alpha (1)](https://www.isaco.co.uk/blog/topic/isaco-alpha)
- [ISACO client interviews (2)](https://www.isaco.co.uk/blog/topic/isaco-client-interviews)
- [ISACO vs an adviser (8)](https://www.isaco.co.uk/blog/topic/isaco-vs-an-adviser)
- [ISACO Wealth (6)](https://www.isaco.co.uk/blog/topic/isaco-wealth)
- [Junior ISAs (6)](https://www.isaco.co.uk/blog/topic/junior-isas)
- [Managing your portfolio (5)](https://www.isaco.co.uk/blog/topic/managing-your-portfolio)
- [NISA (5)](https://www.isaco.co.uk/blog/topic/nisa)
- [Retirement planning (2)](https://www.isaco.co.uk/blog/topic/retirement-planning)
- [Shadow Investment (2)](https://www.isaco.co.uk/blog/topic/shadow-investment)
- [SIPP investing tips (20)](https://www.isaco.co.uk/blog/topic/sipp-investing-tips)
- [Stock market direction (6)](https://www.isaco.co.uk/blog/topic/stock-market-direction)
- [Stock market Outlook (5)](https://www.isaco.co.uk/blog/topic/stock-market-outlook)
- [Stock Market Summary (244)](https://www.isaco.co.uk/blog/topic/stock-market-summary)

### Archive

- [January 2020 (1)](https://www.isaco.co.uk/blog/archive/2020/01)
- [January 2019 (1)](https://www.isaco.co.uk/blog/archive/2019/01)
- [October 2018 (1)](https://www.isaco.co.uk/blog/archive/2018/10)
- [July 2018 (1)](https://www.isaco.co.uk/blog/archive/2018/07)
- [March 2018 (1)](https://www.isaco.co.uk/blog/archive/2018/03)
- [May 2017 (1)](https://www.isaco.co.uk/blog/archive/2017/05)
- [March 2016 (1)](https://www.isaco.co.uk/blog/archive/2016/03)
- [February 2016 (2)](https://www.isaco.co.uk/blog/archive/2016/02)
- [January 2016 (2)](https://www.isaco.co.uk/blog/archive/2016/01)
- [December 2015 (5)](https://www.isaco.co.uk/blog/archive/2015/12)
- [November 2015 (4)](https://www.isaco.co.uk/blog/archive/2015/11)
- [October 2015 (4)](https://www.isaco.co.uk/blog/archive/2015/10)
- [September 2015 (5)](https://www.isaco.co.uk/blog/archive/2015/09)
- [August 2015 (4)](https://www.isaco.co.uk/blog/archive/2015/08)
- [July 2015 (3)](https://www.isaco.co.uk/blog/archive/2015/07)
- [May 2015 (2)](https://www.isaco.co.uk/blog/archive/2015/05)
- [April 2015 (2)](https://www.isaco.co.uk/blog/archive/2015/04)
- [March 2015 (5)](https://www.isaco.co.uk/blog/archive/2015/03)
- [February 2015 (5)](https://www.isaco.co.uk/blog/archive/2015/02)
- [January 2015 (4)](https://www.isaco.co.uk/blog/archive/2015/01)
- [December 2014 (5)](https://www.isaco.co.uk/blog/archive/2014/12)
- [November 2014 (4)](https://www.isaco.co.uk/blog/archive/2014/11)
- [October 2014 (5)](https://www.isaco.co.uk/blog/archive/2014/10)
- [September 2014 (4)](https://www.isaco.co.uk/blog/archive/2014/09)
- [August 2014 (4)](https://www.isaco.co.uk/blog/archive/2014/08)
- [July 2014 (5)](https://www.isaco.co.uk/blog/archive/2014/07)
- [June 2014 (4)](https://www.isaco.co.uk/blog/archive/2014/06)
- [May 2014 (5)](https://www.isaco.co.uk/blog/archive/2014/05)
- [April 2014 (5)](https://www.isaco.co.uk/blog/archive/2014/04)
- [March 2014 (4)](https://www.isaco.co.uk/blog/archive/2014/03)
- [February 2014 (4)](https://www.isaco.co.uk/blog/archive/2014/02)
- [January 2014 (5)](https://www.isaco.co.uk/blog/archive/2014/01)
- [December 2013 (4)](https://www.isaco.co.uk/blog/archive/2013/12)
- [November 2013 (4)](https://www.isaco.co.uk/blog/archive/2013/11)
- [October 2013 (5)](https://www.isaco.co.uk/blog/archive/2013/10)
- [September 2013 (4)](https://www.isaco.co.uk/blog/archive/2013/09)
- [August 2013 (6)](https://www.isaco.co.uk/blog/archive/2013/08)
- [July 2013 (9)](https://www.isaco.co.uk/blog/archive/2013/07)
- [June 2013 (9)](https://www.isaco.co.uk/blog/archive/2013/06)
- [May 2013 (9)](https://www.isaco.co.uk/blog/archive/2013/05)
- [April 2013 (7)](https://www.isaco.co.uk/blog/archive/2013/04)
- [March 2013 (9)](https://www.isaco.co.uk/blog/archive/2013/03)
- [February 2013 (13)](https://www.isaco.co.uk/blog/archive/2013/02)
- [January 2013 (27)](https://www.isaco.co.uk/blog/archive/2013/01)
- [December 2012 (25)](https://www.isaco.co.uk/blog/archive/2012/12)
- [November 2012 (35)](https://www.isaco.co.uk/blog/archive/2012/11)
- [October 2012 (35)](https://www.isaco.co.uk/blog/archive/2012/10)
- [September 2012 (34)](https://www.isaco.co.uk/blog/archive/2012/09)
- [August 2012 (36)](https://www.isaco.co.uk/blog/archive/2012/08)
- [July 2012 (34)](https://www.isaco.co.uk/blog/archive/2012/07)
- [June 2012 (34)](https://www.isaco.co.uk/blog/archive/2012/06)
- [May 2012 (35)](https://www.isaco.co.uk/blog/archive/2012/05)
- [April 2012 (27)](https://www.isaco.co.uk/blog/archive/2012/04)
- [March 2012 (32)](https://www.isaco.co.uk/blog/archive/2012/03)
- [February 2012 (13)](https://www.isaco.co.uk/blog/archive/2012/02)
- [January 2012 (6)](https://www.isaco.co.uk/blog/archive/2012/01)
- [December 2011 (3)](https://www.isaco.co.uk/blog/archive/2011/12)

© ISACO Ltd, 82 King Street, Manchester, M2 4WQ. ENGLAND

Tel: 0800 170 7750 | [Data Protection & Privacy Policy](https://www.isaco.co.uk/privacy-policy) | [Terms and Conditions](https://www.isaco.co.uk/terms-and-conditions) | Fax: 0870 757 8660

**ISACO Ltd is Authorised and Regulated by the Financial Conduct Authority**